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Exact Matching

Where the a result of a query, algorithm or search only registers a match if there is a 100% match.

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Structured Data

Data in a standardized format, with a well-defined structure that is easily readable by humans and programs. Most structured data is typically stored in a database. Though structured data only comprises 20 percent of data stored worldwide, its ease of accessibility and accuracy of outcomes makes it the foundation of current big data research and applications.

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Data Class

A definition that allows each type of data in a data store to be programmatically detected, typically using a test or algorithm. Data privacy and security professionals associate data classes with rules that define actions that should be taken when a given data class is detected. For example, sensitive information or PII should be tagged with a business term or classification, and further for some sensitive data classes a specific data quality constraint should be applied.

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