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When an individual makes an active indication of choice, such as checking a box indicating willingness to share information with third parties.

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EU-US Privacy Shield

An adequacy agreement created in 2016 to replace the EU-U.S. Safe Harbor Agreement. The EU-U.S. Privacy Shield lets participating organizations under the jurisdiction of the US Federal Trade Commission transfer personal data from the EU to the United States.

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Health Breach Notification Rule

A Federal Trade Commission rule requiring vendors of personal health records to notify consumers following a breach involving unsecured information. And if a service provider to such a vendor is breached, they must notify the vendor. The rule also stipulates an exact timeline and method by which these public notifications must be made.

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