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Purpose limitation

Purpose limitation

Purpose limitation or data use limitations, under CCPA Section 1798.100, requires that businesses ensure that they limit the use of personal information (PI) to the purposes for which it was collected.

The GDPR provides more leeway when it comes to purpose limitation. GDPR Article 5 indicates that “further processing” may be permitted when the new purposes are “not… considered… incompatible with the initial purposes.”